Korea’s Busan Premium Outlet, features a remarkable WET creation living at its core and anchoring the mall’s surrounding high-end brands and facilities. Shinsegae, a widely known South Korean department store chain, has teamed up with Simon Property Group, a leader in the global retail real estate industry, for this project. WET is proud to have collaborated with this formidable team to create an interactive focal point for their third premium partnership in Korea. WET’s feature was designed and choreographed to give audiences different experiences depending on their vantage points and locations in and around the fountain using an array of WET expressions that change from one end to the other. From liquid fireworks to descending surges of water, WET’s intention as always is to captivate audiences of all ages, cultures, nationalities, religions, and socio-economic statuses with its original entertainment created from the most magical element in the world: water.

The experience from the Plaza’s north stairway offers a serene aerial view of the feature. Upon descending the stairs, visitors are welcomed by a whimsical grouping of a hundred or so shooters, WET’s CanopyShooter™, scattered around the feature’s open pavement basin and choreographed in harmonious patterns and chase sequences to create a fun and interactive experience for shoppers. The symphony of shooters are low pressured so they are safe to be touched and enjoyed first-hand.

At the core of the fountain, a high-pressure jet of water emits from a large centrally located circular nozzle and glides over the tiled surface of the basin. The jet of water displaces the existing water in the fountain, creating the mesmerizing wave expression that is WET’s WaterIris™ which oscillates back and forth from the center of the basin before equally dispersing outward to meet those seated, then vanishing below them, or on the opposite arch, and disappearing down a series of cascading levels to its neighboring pathway. From above the plaza’s Iris, the second formation of enchanting CanopyShooters appear as if out of thin air.

With Busan Premium Outlet’s original liquid focal point, audiences are engaged in a sensory water world of effects and experiences. Between the sound of the fountain’s surging swells, the captivating lights that fluctuate in vibrancy depending on the time of day, the rushing pulses of water that appear and disappear into the bustling walk way, and the rhythmic streams erupting from one’s feet then darting past one’s head, the feature embodies the smart sophistication and elegance that the establishment brings to the city of Busan, while serving as a magical, entertaining centerpiece the public can take a moment to connect with and enjoy.